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About Us


Modern in Style is a company based in Gainesville, Florida that is led by two motivated and creative entrepreneurs. We have come to the idea that there are many ways our lifestyles could be improved by simply finding unique solutions to those trivial mishaps we all encounter on our regular daily adventures.

Our company was established in 2017 with the sole purpose of making a difference within our community.  

Our mission and goal are to establish a unique brand that people can relate to a better, practical, and modern lifestyle. By providing good quality and practical sports and fitness products, and exceptional customer service, we hope to create a long-term relationship with our customers.

From athletes to gym enthusiasts to the average Joe, we hope to enhance different people’s lifestyles by providing products that will help them feel more comfortable in their daily activities. This is how our IcedTowel was born. We are committed to bringing more unique products to our costumers.

Our products are aimed at providing simple solutions to practical and functional issues, thus improving performance and overall experience.